What I can do for you
I worked with the RDIs sales team to create a seamless lead capture that passed opportunities from tradeshows, e-mail campaigns and our advertising efforts back into our sales funnel.
In developing new slogans, I used Google AdWords to test a variety of ideas measuring our success through data and not gut reaction alone.
I put together and managed a promotional campaign spanning radio, newspaper, online, email and direct mailer advertising targeting businesses in Northwest Iowa totaling over $50,000.
While working with RDI I launched a new product, iStatus, designed for a niche market in the B2B world.
During my time managing EasyView I developed personas detailing what made Real Estate agents tick and how we could better connect our marketing efforts with them.
At RDI I oversaw the creative team making sure that marketing material was created with uniformity and in a timely fashion.
Through data analytics, interviews and effective communication I worked to save RDI a projected $200,000 dollars previously being spent on poor sales strategies.
With RDI I worked to create a consistent stream of content for EasyView, a real estate solution helping to link buyers to real estate agents.
At Two Rivers Marketing I worked across company lines and helped develop quarterly reports to be delivered in a timely manner to senior leadership within the company.